Pure excitement.

Tuesday 9th August 2016 at 16:30

The vintage French team have recently been down to London Olympia where we were viewing the latest in autumn/winter fashion, ready for the new season.

The trip got off to a bit of a bumpy start as the train service was cancelled without us knowing which was less than ideal!! But not one to be put out, Sambo used this to her advantage and instead of fretting, treated herself to her usual breakfast of a twix and earl grey.

Arriving slightly later than scheduled, Pure was as mesmerizing as ever. Full to the brim with inspirational designers and even more enticing designs.

After picking out our new season collections – some gorgeous jewellery from London based companies, and some fantastic capes and silk scarves from Tilley and Grace, we took some time perusing the floor.

We were fortunate enough to meet Isabelle Ugochukwu, the Founder & Creative Director of Isabella Queen, maker of beautiful unique handbags. After a quick chat, we left feeling totally inspired and like we had met our equal of the fashion world.

Isabelle set up after realizing the homogenization of the high street, where she didn’t want the same handbag as her friends, instead she wanted luxury and she wanted personalized. We started the conversation about how we felt the same with regard to interiors – why should every home look like and IKEA showroom, with the same Billy bookcase and Terry TV unit?

As companies, we both have the same aspirations – to create a unique, beautiful product at an affordable price, not skimping on quality.

Isabelle has done amazingly well, and we hope to replicate her success and with her all the best for the future.

Visit her website at www.isabellaqueen.co.uk